JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8

CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Online Training Tools for Small Business Sales Teams

Small businesses need their sales teams to be agile, efficient and cohesive. Learn how these training programs can help your team reach its full potential.

Do Enhanced Employee Benefits Work as a Recruiting Tool?

Companies that offer enhanced employee benefits may be able to attract and retain top-tier talent.

Business Expenses You Can Cut to Save Money

Use these tips to trim your budget and improve your cash flow.

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

Sustainable Startups Reveal Their Biggest Growth Drivers

The founders of cleaning brand Branch Basics, circular marketplace SISTAIN, and water filtration startup Hydros offer insights on how they’ve navigated consumer trends to find success.

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

What Is ‘Customer Stickiness’ and How Can it Benefit Your Business?

You may have heard brands described as “sticky,” but what does that really mean? Here’s what customer stickiness is and how it impacts retention.

Headspace Health, Talkspace and Noom Target Employee Support Programs to Drive Growth

Pandemic-triggered mental health issues and worker burnout have dramatically increased demand for employer-backed behavioral health programs, said executives from the telehealth startups.

Starting a Nonprofit: Guide for Founders

When you’re starting a new nonprofit organization, there are many aspects you should consider, including your mission, proposed budget and how you plan to fundraise.

Start. Run. Grow—Special Edition. Navigating Tax Season

To have a successful tax season, small business owners should invest in help from financial experts.