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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

Latest—

Retailer Joann Rethinks About Customer Service While Reinventing Its Stores

As the fabric and crafting retailer embarked on an ambitious project to reinvent its stores, it first had to listen to what its customers were saying.

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.

Basic Accounting Skills New Business Owners Should Learn

Understand these basic accounting concepts to keep tabs on your company’s financial health and manage your expenses effectively.

Financial Forecasting vs. Financial Modeling

Financial forecasting and financial modeling are not the same thing, and practicing both exercises regularly can help your business grow. Here’s how.

Resources for Older Entrepreneurs

For business owners who are launching later in life, there are plenty of available resources for older entrepreneurs.

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

Email Marketing Tips from 5 Small Business Owners

Actionable advice on capturing subscribers, attention and loyalty through more meaningful messaging.

Excel Tips and Tricks for Small Business Owners

For many small business owners, learning to use Microsoft Excel can be scary. Luckily, there are myriad ways to make Excel work for you and your business.

How to Negotiate Salary With Employees

These salary negotiation tips will help you create offers that are a win-win for everyone.

10 Delivery Business Ideas

Convenience sells, and straight-to-the-door delivery could be the driver of your success.