JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8

CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

Latest—

When and How to Give Raises: What to Consider

Raises are a great way to show your employees you value their contributions, but they increase your payroll costs. Here’s what to consider when giving raises.

Startups Alleyoop, Culprit and Doorkee Talk Business Growth

In expansion mode, Alleyoop, Culprit and Doorkee share insider, actionable tips for growth.

How to Use Twitch for Business

Tap into the future of live television and understand how to use Twitch’s multiplayer entertainment to your advantage.

How to Recruit Employees From Colleges

Recruiting soon-to-be college graduates is a great way to scale your company and find fresh talent. Follow these six tips to recruit candidates from local colleges.

How to Handle Negative Customer Reviews

Follow these steps to turn a negative customer review into a positive marketing opportunity.

Sole Proprietorship vs. Incorporation: What’s the Difference?

Are you deciding between setting up your new business as a sole proprietorship or incorporating it as an S corp or C corp? Learn the pros and cons of both and how to know which fits you best.

How to Cultivate Positive Customer Reviews

Brand advocacy can’t be manufactured, but it can be encouraged.

How Businesses Can Cater to Newly Vaccinated Older Consumers

With the CDC’s new guidelines on what fully vaccinated individuals can now do, the first wave of vaccinated seniors could impact how companies do business.

How to Create a Successful Direct Mail Campaign

Direct mail may feel like an outdated marketing strategy, but it’s still surprisingly effective. Learn five crucial steps to setting up a direct mail campaign that works.

How to Apply for a Restaurant Revitalization Fund Grant

The new Restaurant Revitalization Fund, part of the recently passed American Rescue Plan Act, provides $28.6 billion in grants to restaurants and bars in need.