JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8

CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

Latest—

How to Write an Employee Offer Letter

With so many details, it can be difficult to remember to include everyone when drafting an employee offer letter. We’ve outlined the guidelines for how to write a formal offer letter.

Office Furniture Inventions Inspired by the Pandemic

These creative pieces can help keep your workplace safe and clean during the COVID-19 pandemic.

The North Face Expanded Sustainability Efforts With ‘Renewed’

Repurposing used items becomes the next frontier in the evolution of sustainability amid the sharing economy.

How to Write a Business Plan During a Pandemic

The future is still unpredictable, which is why building flexibility into your business plan is critical.

Businesses That Will Remain In Demand Post-Pandemic

COVID-19 has increased demand for some businesses, and many of those businesses will remain popular after the pandemic subsides.

How to Conduct Reviews for Remote Employees

Prepare your feedback differently and make sure you’re meeting face-to-face during a remote employee review.

5 Consumer Buying Habits Resulting From COVID-19

Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.

How to Identify and Tackle Imposter Syndrome

Employees of all levels and in businesses of all sizes have found themselves experiencing imposter syndrome — many on a regular basis. Here's what it means and how to combat it.

How Starbucks, Salesforce & WordPress Embrace Diversity & Inclusion

Panelists led by Good Morning America anchor Robin Roberts say the pandemic and racial justice protests have highlighted the need for businesses to adapt and evolve.

Creative Staffing Solutions for Small Businesses

Hiring during COVID can be stressful. Here are some creative solutions for small businesses to find their ideal candidate.