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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Build an Effective Small Business Mentoring Program

These five steps will walk you through setting up a mentorship program that works for your business and helps your employees see their future at your company.

How to Prepare a Product Pitch for an Invention

Ready to secure funding or sell your product? Learn how to plan a presentation that wows your audience.

How to Write a Business Plan for Inventions

Attract investors and formalize processes by developing a roadmap for commercializing your innovation.

Top Marketing Strategies for Nonprofits

Nonprofit marketing may have a different goal, but many of the strategies and tools that for-profits use can benefit these organizations just as much.

Can a For-Profit Business Add a Nonprofit Arm?

The IRS dictates that for-profits and nonprofits must operate separately. However, there are ways to participate in both types of entities.

Understanding YouTube Ads and How to Monetize Content

YouTube offers lots of ways to reach viewers through paid advertising and sponsored content, and finding the right option for your brand can be a little tricky.

Digital Marketing Trends for Businesses to Try in 2023

Digital marketing keeps evolving with innovations and changing consumer demands. Consider utilizing these trends in 2023.

How to Leverage Digital Analytics in Your Business

Digital analytics help businesses understand what is and isn’t working. Here are six expert tips on how to make the most of your data.

Innovative HR Technology Trends for 2023

Business owners can leverage these HR tech trends in 2023 to keep their organizations growing and innovating.

Strategies Retailers Are Using to Drive Sales in a Slow-Growth Year

As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.