Securing Your Company's Future
The modern business world is evolving rapidly, and small business owners must keep an eye on current and upcoming trends. Below are some insights you can use to future-proof your company and lay out a long-term strategy for success.
Work Trends
10 Work Trends Your Company Should Be Ready For
A list of trends rapidly evolving the business environment and actionable tips on how to navigate them.
Reaching Modern Customers
5 Customer Service Trends That Are Here to Stay
During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past.
How to Grow Sales Through Customer Engagement
Customer engagement takes a little time and effort, but regularly responding to followers on social media is a proven way to boost your sales.
Your Remote Workforce
Investing in the Remote Revolution: Startups Capitalize on a Work-From-Home Future
Businesses offering tools to connect off-site employees find themselves with the right product at the right time.
Future Growth
To Thrive in the Modern Business World, Embrace a Growth Mindset
Grow with Google Digital Coach Krystal Hardy Allen explains how embracing growth and digital tools can help businesses soar.
How Can I Increase My Business's Profitability?
In this edition of “Ask the Board,” we asked Juli Lassow, owner and principal of JHL Solutions, for best strategies small businesses can use when looking to increase their profit margin.
Goal Setting
How to Use the SMART Framework to Set Business Goals
SMART goals are specific, measurable, achievable, relevant and timely. This framework is designed to help you achieve your personal and professional goals.
Financial Planning
Ready to Move On? How to Create an Exit Plan for Your Business
Exit plans are necessary to secure a business owner’s financial future, but many don’t think to establish one until they’re ready to leave.
Planning Strategies
5 Expert Business-Planning Strategies to Help You Reach Your Goals
The right business-planning strategies can make it easier for you to plan and eventually reach your business goals. If you’re not sure where to start, here are five strategies to consider.
Consumer Trends
The ‘New Value System’ Shaping Consumer Spending And What It Could Mean for Your Business
The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.
6 Small Business Employee Trends That Are the New Normal
Some trends come and go, but these six changes in customer and employee behavior are here to stay. It’s time your business got on board.