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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing

Marketing 5 Easy Ways to Find Influencers to Promote Your Business

Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue

Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Finance How to Monetize Your YouTube Channel

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast

Finance How to Monetize a Podcast

Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers

Launch Pad Brands Leverage Diversity-Driven Marketing and Authentic Engagement to Court Gen Z

Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing

How to Build a Vibrant Pinterest Following That Drives Sales

Marketing

Smart & Unique Ways to Use Pinterest for Business

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Latest—

Small Business 2025 Resolutions and Goals

These entrepreneurs are getting a head start on their New Year’s resolutions and sharing plans to reach their 2025 business goals.

By: Nicole Fallon

Executive Job Titles: What Do They Mean?

Job titles often differ depending on the company's size and the industry, but here are some of the most common executive job titles and what they do.

By: Emily Heaslip

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

By: Jamie Johnson

Manifestation: This Entrepreneur’s Secret Power

In this edition of “Ask the Board,” we feature Lisa Rizzo, Founder & CEO of Limitless Slides, to share how she used the power of manifestation to build several successful businesses.

By: Anna Baluch

Night of 100 Stars: CO—100 Gala Celebrates America’s Best Small Businesses

The CO—100 Small Business Forum closed with the "Night of 100 Stars" gala, where we announced the CO— 100, the top 100 SMBs in America, and the Top Business 2024 winner, Confero Inc.

By: Nicole Fallon

CO—100 Forum: The A.I. Factor: Real Takeaways for SMBs

Kristen DelGuzzi, VP and Editor-in-Chief at the U.S. Chamber of Commerce discusses ways small businesses can leverage AI with Shruti Patel, EVP, Chief Product Officer, U.S. Bank, and Sandeep Singh, Director, Head of AI Product Management, Iron Mountain.

By: Danielle Fallon-O'Leary

CO—100 Forum: Embracing Excellence: Finding and Leveraging Your Business

Jeanette Mulvey, VP and Editor-In-Chief, CO—, discusses business strategies and ways to find and leverage your unique business strengths with Olivia Cleary, Founder and Head of Design, The Clearly Collective, and Marquita Carter, Founder and CEO, Blanket Pancakes & Syrup.

By: Kaytlyn Smith

CO—100 Forum: Fireside Chat, Presented by T-Mobile

At the 2024 CO— 100 Small Business Forum, U.S. Chamber of Commerce VP and Editor-in-Chief Kristen DelGuzzi sat down for a “fireside chat” with Bill Brittingham, Director of SMB Sales at T-Mobile.

By: Danielle Fallon-O'Leary

CO—100 Forum: Executive Insights: From Strategy to Delivery

Barbara Thau, Editorial Director, Features at CO— sits down with Nick Marsh, CEO of Founders Table Restaurant Group, Farooq Kathwari, CEO of Ethan Allen, and Simone Jordan, Global Head of Purpose and Partnerships at SheaMoisture, to discuss business strategies and insights.

By: Kaytlyn Smith

CO—100 Forum: Small Business Update Q&A With Neil Bradley

In this Small Business Update, Neil Bradley, Executive VP, Chief Policy Officer, and and Head of Strategic Advocacy at the U.S. Chamber of Commerce discusses the latest issues impacting small businesses with Jeanette Mulvey, VP and Editor-in-Chief of CO—.

By: Miranda Fraraccio

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