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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing

6 Proven Steps for Creating a Social Media Marketing Strategy

Marketing

What Is an Order Fulfillment Service?

Marketing

6 Clear & Simple Steps to Building a Successful Small Business Hiring Plan

Latest—

How to Monetize TikTok
Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.
By: Jessica Elliott

Temporary vs. Contract Employee: What's the Difference?
Do you need an independent contractor or temporary worker? Here’s how to decide.
By: Jessica Elliott

Fitness-Meets-Wellness Franchise Businesses Grow During Pandemic
From infrared sauna studios to stretching labs, boutique wellness venues are finding success catering to consumers’ rising interest in self-care.
By: Jackie Chiquoine

What Is Text Message Marketing?
Learn all about how text message marketing works and how it can benefit your business.
By: Jamie Johnson

How to Monetize a Podcast
A successful strategy helps you earn money from your broadcast. Use these tips to build your plan.
By: Jessica Elliott

How to Take Great Product Photos
High-quality product photography builds trust, credibility, and it ultimately helps sell your product.
By: Rebecca Rosenberg

3 Facebook & Instagram Tools for Customer Communication
Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.
By: Mark Hamstra

Rehiring a "Boomerang Employee"? Here's What to Consider
Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.
By: Emily Heaslip

Most Effective Employee Retention Strategies for Small Business
Engagement, recognition and compassion go a long way toward nurturing employee loyalty.
By: Andrea Forstadt

Creating a Successful YouTube Channel for Small Business
Starting a YouTube channel can be a great way for entrepreneurs to grow a small business. Though it takes time and attention, it can be a powerful resource.
By: CO Staff

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