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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing

What Is an Order Fulfillment Service?

Marketing

6 Clear & Simple Steps to Building a Successful Small Business Hiring Plan

Marketing

What to Know About Bulk Ordering and Buying in Wholesale for Your Business

Latest—

Guide to Google AdWords
If you have patience and a willingness to learn as you go, even a small budget can drive the right customers to your site with Google AdWords.
By: Kaylee Kolditz

Interview With CMO of Pandora Americas
Chief marketing officer Charisse Hughes shares how the global retailer’s new ‘Expressions Store’ encapsulates its brand revamp, strategic shift and relaunch in the U.S. market.
By: Barbara Thau

How to Use Snapchat for Business
Snapchat has the power to help businesses engage with their customers — as long as the business understands and leverages the unique characteristics of the platform.
By: CO Staff

Online Classes For Aspiring Social Entrepreneurs
Expanding one's entrepreneurial education is a good idea for any business owner, and these four classes — geared towards social entrepreneurs — will help guide you on your way to making a difference.
By: CO Staff

Best Cloud Backup Strategies
In today’s technology-driven business world, more small business owners are choosing to back up their data on the cloud. Here are the best strategies for safe data storage.
By: Sean Peek

How to Get Out of a Sales Slump
Stuck in a sales slump? Try one of these expert-recommended strategies to turn your numbers around.
By: Nicole Fallon

How UNTUCKit Expanded Business Abroad
Co-founder Chris Riccobono says that men are looking for the digitally native brand’s polished casual looks abroad, too.
By: Lydia Dishman

How to Encourage Employees to Share Ideas
In this edition of “Ask the Board,” we asked Karin Hurt and David Dye, founders of Let's Grow Leaders, how to teach and encourage employees to identify and share their ideas.
By: David Dye

Qualified vs. Non-Qualified Benefit Plans
Deciding which retirement plan is right for your business can be confusing, but with a little guidance, you can narrow down your options and make the right decision for your employees.
By: Sean Peek

6 Tools for Selling on Social Media
Not only is social media key to spreading brand awareness and connecting with customers, it has also become a major catalyst for business sales.
By: Emily Heaslip

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