REGISTER NOW:2025 Small Business Update | Key trends, policies, and more
by U.S. Chamber of Commerce
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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Media Kit
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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs
Finance How to Monetize Your YouTube Channel

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Diversity-Driven Marketing and Authentic Engagement to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing

How to Build a Vibrant Pinterest Following That Drives Sales

Marketing

Smart & Unique Ways to Use Pinterest for Business

Marketing

How to Make the Most of Exhibiting at a Trade Show

Latest—

How to Design an Employee Ambassador Program
An employee ambassador program can serve a number of recruitment, marketing, and sales initiatives simultaneously — here’s how.
By: Emily Heaslip

Beneficial Ownership Information Reporting for Businesses
The Beneficial Ownership Information reporting requirement is back on hold as of December 26, 2024. Here's what you need to know.
By: Danielle Fallon-O'Leary

How Three Startups Scored Millions in Funding
The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.
By: Poornima Apte

What You Need to Know About Credit Card Processing
Thinking about accepting debit and credit cards at your small business? Learn the facts before taking the next steps.
By: Jessica Elliott

Understanding CapEx, OpEx, and COGS?
Capital expenditures, operating expenses, and cost of goods sold are expense categories that are often confusing when it comes to filing your taxes.
By: Emily Heaslip

Small Businesses Capturing Precious Memories
Whether through photographs or spoken word, everyone has moments they want to hold on to forever. These businesses make that possible.
By: Emily Iverson

What Is an Applicant Tracking System?
Applicant tracking systems are used by hiring teams to streamline and improve the hiring process.
By: Emily Heaslip

What Is Alternative Credit?
Alternative credit, or alternative lending, can be a good short-term funding option for small business owners struggling to get approval for a traditional loan.
By: Emily Heaslip

Tools to Help Automate Your Business
Turn your inefficient workflows into streamlined processes with no-code automations. Here are solutions for your finance, HR, sales, and customer success teams.
By: Jessica Elliott

How to Determine Which Tasks to Delegate to Employees
Delegating tasks is one of the best ways to grow your business and free up your time to focus on more important work. Here are eight ways to get started.
By: Jamie Johnson

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