If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we asked a C-suite executive how to effectively lead a team.
This edition of "Ask the Board" features Shane Evans, Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise, who explained her successful approach to leadership.
After recently stepping back into the role of CEO and celebrating the 20th anniversary of Massage Heights, Evans reflected on the growth of her brand and shared how her leadership style and business outlook have evolved. Here are her leadership tips for C-suite executives.
Provide value to your employees
There's a major difference between simply telling someone what they are doing wrong and creating a plan with them to fix it. This type of one-on-one care is invaluable in the eyes of your employees. Don't forget that coaching is instrumental and can do wonders for your employees.
Compassion is invaluable and is often overlooked in many organizations.
Shane Evans, Co-Founder and CEO of Massage Heights
Be compassionate
From the outside looking in, CEOs can seem cold and unapproachable. But possessing emotional intelligence will be one of your strongest assets. This holds true when you need to make tough decisions, have to be a good leader for your employees, and beyond. Compassion is invaluable and is often overlooked in many organizations.
Understand the power of collaboration
As a C-suite executive, you don't have all the answers. That’s why you should collaborate with others, which will open your eyes to new ideas, challenges, and opportunities. Actively solicit feedback, whether it comes from your employees or your customers. But then, and likely the most important part, act on that feedback — this is crucial.
Be inclusive outside of your four walls
A company's culture continues to be more and more valuable to employees. Your people need to feel appreciated at work as well as when they leave — both are equally important. View your team as an extension of your family, and while families may disagree, you still need them at the end of the day.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
