If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an entrepreneur to share his thoughts on the importance of technology.
In this edition of “Ask the Board,” we feature Tim Vogel, the CEO and Founder of Scenthound, a wellness-focused grooming franchise. Tim has taken full advantage of tech resources to build his customer base, improve brand awareness, and grow his venture. Here’s why he’s a firm believer in leveraging technology to meet your business goals.
Personalized care cultivates customer retention
Technology offers an array of resources that enable businesses to better personalize services for their customers. For example, by analyzing and gathering customer data, you have the ability to tailor your offerings to their individual needs. A personalized approach not only increases satisfaction, but it creates customer loyalty, which is a revenue driver.
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People trust companies that care about them and go the extra mile to do so. At Scenthound, each dog that walks through our doors has a wellness report built from data collected during in-person evaluations that is available to the pet parent on our proprietary mobile app. By implementing similar strategies, businesses can differentiate themselves in crowded markets.
Data-driven decision making
Another powerful aspect of technology is how it allows businesses to communicate data to customers, which is essential for both the business and the customer. The Scenthound app empowers pet parents with real-time insights, making it easy to track appointments, add services, and review past S.C.E.N.T. check reports.
By leveraging data-driven decision making, we help customers make informed choices about their dog’s care—driving engagement, loyalty, and long-term value. Investing in tools that produce real-time data for you and your customer can enable your business to make strategic decisions that drive growth and profitability.
Technology empowers businesses to provide consistent, high-quality training programs that enhance employee knowledge and performance.Tim Vogel, CEO and Founder of Scenthound
Streamlined scheduling and services
Data tracking does not solely pertain to metrics—it also helps streamline operations to enhance the customer experience. For example, part of Scenthound’s technological strategy was advancing our mobile app to make it possible for pet owners to easily schedule appointments and make payments. Through the use of technology, businesses are able to provide a seamless customer interaction by personalizing their experience. This approach also aids in boosting operational efficiencies.
Enhanced employee productivity and workflow optimization
Technology simplifies processes for employees, allowing them to work more efficiently and confidently. At Scenthound, front-of-house associates can seamlessly engage with customers while back-of-house technicians use digital tools to track services and record real-time updates on each dog’s care.
This reduces errors, speeds up service times, and ensures a smoother overall experience. Businesses across industries can implement similar tech-driven solutions to enhance team efficiency, minimize workload stress, and improve service delivery.
Targeted marketing and customer engagement
With advanced data analytics, businesses can refine their marketing strategies to reach the right audience more effectively. For example, Scenthound uses interest targeting and remarketing strategies to connect with pet parents actively seeking hygiene care solutions. Additionally, tracking marketing performance helps businesses optimize campaigns for better engagement and conversion. Companies that harness technology for targeted outreach can maximize return on investment and turn customers into loyal brand advocates.
Improved training and skill development
Technology empowers businesses to provide consistent, high-quality training programs that enhance employee knowledge and performance. At Scenthound, digital training platforms ensure that every team member, from new hires to experienced staff, has access to engaging and effective learning tools. By leveraging technology for training, businesses can standardize education, reduce onboarding time, and keep teams up to date with best practices, ultimately improving service quality and employee confidence.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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