If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask the founder of a successful coffee company how entrepreneurs can face imposter syndrome successfully.
In this edition of “Ask the Board,” we feature Shonali Paul, Founder of Paul John Indian Caffeine Company, which sells coffee sourced from South India, a region known for producing some of the world's finest coffee beans. She shares her tips on how to combat imposter syndrome, as this is a challenge that many entrepreneurs and small business owners face.
My company, the Paul John Indian Caffeine Company, produces coffee from select beans that are sourced predominantly from the luscious estates of Coorg in Karnataka, India. What was once largely uninhabitable till the mid-1800s, Coorg has come to be known as the “Scotland of India” and also “India’s Coffee Cup.” Like all entrepreneurs, I have to find ways to overcome imposter syndrome. Here’s how you can do the same:
Attend as many industry events and conferences as you can
Immersing yourself in industry events and conferences is one of the most effective ways to combat imposter syndrome. These gatherings provide valuable opportunities to engage with thought leaders, network with peers, and stay updated on trends and challenges within your field.
When I started attending these events, I realized I was already familiar with much of the content being discussed—and in many cases, I had a deeper understanding than I initially gave myself credit for. By attending panels, workshops, and discussions, you can begin to see yourself not as an outsider, but as a contributing member of the community. It’s a practical way to validate your expertise and identify areas for growth, further reinforcing your confidence.
Overcoming imposter syndrome is not an overnight process, and that’s okay. With time and consistency, you’ll grow more comfortable in your abilities and less reliant on external validation.
Shonali Paul, Founder of Paul John Indian Caffeine Company
Trust in your own abilities
It sounds easier than it seems, but building trust in your abilities is a cornerstone of overcoming imposter syndrome. This involves recognizing your accomplishments, owning your successes, and acknowledging the hard work that got you to where you are.
Start by taking inventory of your skills and achievements—write them down if necessary. When self-doubt creeps in, revisit this list to remind yourself of your strengths. It’s also helpful to reframe how you view challenges. Instead of fearing mistakes or failures, see them as opportunities to learn and grow. Trust doesn’t happen overnight, but the more you lean into your capabilities, the more you’ll understand why you’ve earned your place at the table.
Build a strong support system
I say this a lot, but I would not be where I am if it wasn’t for my family and friends who have stuck with me and reinforced my faith in what I do every day. Hearing it from the people around you helps you believe in yourself more and more. A robust support system can make all the difference when battling imposter syndrome. Surround yourself with people who uplift you, whether they’re family members, friends, mentors, or colleagues.
Having others validate your skills and contributions can provide an external perspective that counters your inner critic. A supportive mentor can help you navigate doubts by sharing their own experiences, while friends and family can offer encouragement and emotional grounding. Don’t hesitate to seek advice or share your feelings—often, opening up about your struggles can help you feel less isolated.
Remember, timing is key
Consistency over time makes it easier to trust yourself and get over imposter syndrome. Overcoming imposter syndrome is not an overnight process, and that’s okay. With time and consistency, you’ll grow more comfortable in your abilities and less reliant on external validation.
The more you practice self-acceptance and positive self-talk, the stronger it becomes. Celebrate small victories along the way, and don’t be too hard on yourself if you make mistakes. Remember, perfection isn’t the goal; progress is. Give yourself the grace to learn and evolve, and with time, you’ll see the weight of imposter syndrome diminish. Practice makes perfect!
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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