How to Thrive Without the Constraints of Brick-and-Mortar Locations

If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an expert about how you can succeed even if you don’t have brick-and-mortar locations.

This edition of “Ask the Board,” features Josh York, Founder and CEO of GYMGUYZ, the world’s largest in-home and on-site personal training franchise. Josh dives deep into how his business thrives without brick-and-mortar locations:

I envisioned a fitness concept that breaks free from the constraints of traditional gym settings. This decision provided flexibility and convenience for both the franchisee and client, allowing them to meet at preferred locations, whether it's their home, office, or a local park.

By eliminating the need for a brick-and-mortar facility, we reduce overhead costs and pass those savings onto our clients, making our services more accessible and affordable. Here are some tips to help you meet your business goals without investing in physical locations.

Offer mobile services

Mobile services are more common and appreciated today than ever before. GYMGUYZ, the largest in-home and on-site personal training company in the world, delivers convenient, customized and creative workouts directly to clients' homes, offices, or any preferred location. This flexibility eliminates the need for a fixed gym space, fosters accountability, and caters to clients' busy schedules and comfort zones. No brick-and-mortar locations are needed.

Focus on personalization

No two clients are equality alike, making personalization essential, especially if you don’t have a brick-and-mortar presence. Our expert personal trainers utilize a fleet of branded vehicles stocked with state-of-the-art fitness equipment to deliver exceptional fitness experiences to our clients.

By focusing on individualized training, we create a unique experience that fosters client engagement and satisfaction, leading to long-term success and loyalty. Personalization is vital if you’d like to stand out from the crowd as an online or mobile business.

Take advantage of low overhead

It’s no secret that physical locations often come with sky-high overhead expenses. Now serving over 1,100 cities internationally, including cities in the United States, United Kingdom, and Canada, operating without a brick-and-mortar location allows GYMGUYZ to reduce overhead costs associated with leasing, maintenance, and utilities.

This cost efficiency enables us to invest more resources into enhancing our mobile services, hiring qualified trainers, and expanding our reach to new clients and communities across the globe. Low overhead can be a powerful tool that is far easier to achieve without brick-and-mortar locations.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Join us on October 8, 2024! Tune in at 12:30 p.m. ET for expert tips from top business leaders and Olympic gold medalist Dominique Dawes. Plus, access our exclusive evening program, where we’ll announce the CO—100 Top Business! - Register Now!

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