Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How 3 Startups Achieved Growth Through Great Customer Experiences
Whether developing a new service app or a consumer product, offering immersive experiences (with a local twist) can be key to unlocking a return on investment, founders said.
Hospitality Brands Are Tapping Wellness Tourism for Growth
Hotel brands are beefing up their wellness offerings to fuel a post-pandemic recovery — betting that catering to a guest’s mind, body, and spirit will boost their bottom lines, too.
How Innovation-Driven Startups Reached Profitability
Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.
Business Advice From TikTok, Glossier and Twitter Execs
Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.
Startups Share Pandemic Decisions That Produced Long-Term Success
Leaders from coffee brand Bean Box, deodorant brand Curie, and bridal disruptor Azazie share how they weathered the storm and came out the other side with sales gains and new customers.
Restaurant Businesses Share Their Surprising Revenue Streams
Eateries are getting creative and generating sales in unexpected ways — via vending machines to doggie parties — to combat pandemic losses.
Why Brands Are Investing in Digital Out-of-Home Advertising
Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.
How Marketers Optimized QR Codes to Drive Engagement and Sales
Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.
Emerging Marketing Trends That Can Help Grow Your Business
Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.
How Black-Owned UOMA Beauty Broke Into ULTA and Walmart
Founder Sharon Chuter’s bold push for diversity, along with hard-won industry know-how, landed the startup brand in thousands of retail stores.
