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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Slow Fashion Trend Creates Opportunities for Entrepreneurs
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
5 Consumer Trends to Know in 2022
The pace of change triggered by the pandemic isn’t slowing down, retail leaders say. Survival depends on knowing what customers want, and reacting quickly.
Fitness-Meets-Wellness Franchise Businesses Grow During Pandemic
From infrared sauna studios to stretching labs, boutique wellness venues are finding success catering to consumers’ rising interest in self-care.
3 Facebook & Instagram Tools for Customer Communication
Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.
Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers
Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.
How Big Brands Are Using Certain Pricing Strategies to Drive Business
Pricing experts that work with companies from Sally Beauty to Eventbrite share how brands are changing their game plans to counter inflation and supply chain pressures.
3 Startups Share the Secret to Growing During a Pandemic
The founders of Windmill, Xendoo and G&B Digital Management share actionable insights on how they found success during a time of unprecedented business challenges.
Last-Mile Delivery Services Seek to Meet Pandemic-Fueled Consumer Demand
Retailers from Walmart and Amazon to disruptors like UberConnect and Gopuff, along with traditional carriers, are expediting order fulfillment in a COVID-changed delivery landscape.
Pinterest and Shutterfly Bet on the ‘Creator Economy’ to Drive Growth
The internet and Gen Z are fueling demand for unique products and services from a growing group of influencers, artisans and small businesses — and big brands are heeding their call.
Retail Executives Share Growth Strategies This Holiday Season
The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.
