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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How 3 Startups Scored Millions in Funding
The founders of Pashion Footwear, Findhelp and Abound share the insider strategies that led to funding windfalls.
What Small Businesses Can Learn From Big Retailers' Holiday Strategies
Consumers will be in a spending mood this coming Black Friday weekend, but competition for their attention — and dollars — is tougher than ever. Here’s how merchants are reeling them in.
How to Drive Customer Loyalty: Enthusiasm & Personalized Marketing
Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.
Startups Drive Holiday Sales Through E-Commerce & Sustainability
Toy disruptor CAMP, livestream platform buywith and bamboo toilet paper startup Cloud Paper are counting on pandemic-influenced trends to bring cheer to their gift-giving businesses this year.
How Afterpay Is Courting Small Businesses for Growth
Newly acquired by Square, the BNPL leader is expanding by tapping into consumers’ desire to shop small, says general manager Zahir Khoja.
The Zero-Waste Movement Is Creating Opportunities for Businesses Large and Small
With a growing number of consumers looking for alternatives to single-use disposables and plastic packaging, businesses from mass retailers to Main Street merchants are heeding their call.
How Startups Are Monetizing the Booming Food Waste Business
Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.
How Retailers Are Revamping Recruiting in a Tight Labor Market
Merchants including Walmart, Macy’s and CVS are looking beyond wages to attract talent in a competitive environment, offering flexible schedules and gym memberships to career advancement training.
Tech Startups Monetize Pandemic-Fueled ‘Buy Local’ Movement
COVID-19 has spiked consumer demand for local and American-made products, and these companies, backed by investors like Mark Cuban, are making it easier to buy them.
Brands Like Joybird Are Revamping Their Consumer Ad Strategies
To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.
