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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How Big Brands Are Leveraging Micro-Influencers to Spur Growth
Executives from the bracelet and beverage brands, plus swimwear disruptor Andie, reveal how these ‘grassroots’ marketers are delivering a healthy return on investment for their businesses.
Big Brands Court Gen Z With Inclusive Messaging and ‘Realness’
Aerie, Dick’s Sporting Goods and Doritos are tapping a targeted marketing playbook to appeal to this generation of consumers.
How Stores Can Prepare for an Unusual Holiday Season
Early shopping, out-of-stock products and increased customer expectations will present challenges for retailers. Here’s how SMBs can leverage their edge.
How Startups Bookshop.org, New Masters Academy and FitVine Wine Achieved Profitability
The founders of Bookshop.org, New Masters Academy and FitVine Wine on leveraging their unique positions in the marketplace to reach a coveted business milestone: profitability.
How Brands Like Barbie & Looney Tunes Are Monetizing Licensing
Marketers of everything from toys to T-shirts tap NFTs, social causes and DTC sales to grow business and win over today’s consumers, which could help connect smaller brands to bigger audiences.
3 Pandemic-Fueled Commerce Trends
Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis — strategies that look to stick.
Alcohol Platforms Help Small Merchants Uncork Digital Sales
As more booze sales move online, a new crop of platforms is designed to help mom-and-pop merchants compete in a digital landscape.
Scaling Startups Share Their Winning Customer Retention Strategies
Growing brands Stojo drinkware, State Bags and Yasso frozen treats reveal insider, best practices that drive repeat business and breed shopper loyalty.
How a New Wave of DTC Startups Are Tapping Big Retail to Scale Growth
As customer acquisition costs surge for online-only businesses, brands from Caraway cookware to Jinx pet food are turning to brick-and-mortar chains like Target to drive sales.
Restaurant Owners Discuss Ways to Solve Labor Challenges From COVID-19
Digital ordering, streamlined operations and a focus on providing a desirable work environment are helping the industry weather the staffing crunch, executives said.
