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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Hospitality Industry Monetizes the Work-From-Anywhere Trend
Hotels and startups are expanding programs that cater to remote workers with office for a day, extended stay and work, learn and play options.
Unexpected Tips for Growing Your Business
Executives from S’well, Jersey Mike’s, Verizon and Toshiba share insights on the seemingly questionable strategies that yielded tangible benefits for their companies and customers.
How the Pandemic Changed the Fitness Industry
New habits formed over the last year that impact where people workout, how they’re exercising and what they’re wearing.
Experts Discuss Pandemic-Spurred Business Opportunities
Consumers are spending big dollars at neighborhood stores, as brands bond with customers via virtual events — business boons that would have been inconceivable pre-pandemic.
How Virtual Events Have Changed In-Person Business Conferences
In-person events were decimated in 2020 due to COVID-19, but many conference organizers are optimistic about the enthusiasm for their return.
Founders of Minority-Owned Startups Share How They Obtained Funding
Minority entrepreneurs trying to launch a startup have long been shut out of funding opportunities when compared to their white counterparts. These founders beat the odds.
Social Commerce Drives Sales for Brands Across Consumer Sectors
Many brands are enticed by the potential sales promise of social commerce like livestream events and digital product drops, particularly since the pandemic pushed so much shopping online.
Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales
Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.
Pandemic Consumer Trends: Hyper-Local Commerce & Small Brands
The crisis whet consumers’ appetite for local stores, on-demand dining concepts and Instagram-discovered startup brands — and marketers are heeding their call.
Direct-to-Marketplace Selling: A Big Opportunity for Small Business
Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.
