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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Using TikTok to Drive Sales: Tips for Startups and Small Businesses
Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’
Experts Discuss Emerging Startups Ripe for Long-Term Growth
How disruptors in retail and real estate to gaming and branding are serving a shifting consumer economy and leaning into business trends that are poised to stick.
Facebook Expands Small Business Solutions
The latest tools unveiled by the social media network focus on connection, communication and converting potential leads into customers.
Delivery-Only Model Drives Newfound Business for Restaurant Brands
Building on a pandemic-fueled trend, brands including Brinker, Denny’s and Applebee’s expand off-premises dining with new ‘virtual’ concepts that are churning sales and fattening profit margins.
How 3 Startups Landed Distribution at National Retail Chains
A behind-the-scenes look at how organic baby food brand Raised Real, beauty retailer Luxie and Café Femenino Coffee broke into big retail.
These 3 Innovative Brands Are Disrupting the Floral Industry
The pandemic caused demand for flowers to blossom. Here’s how three startups, and one legacy brand, are finding new ways to deliver.
How Technology Is Powering Holistic Nutrition Trends
'Functional' foods gain pandemic-fueled traction, as retailers such as Kroger, Thrive Market and Walgreens move to deliver personalized wellness in the grocery aisle.
Brands Rethink Pricing Strategies to Boost Profits
Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.
How These 3 Brands Turned Pandemic-Prompted Innovation Into Sales
Executives from Clorox, Thinx and Zenni Optical share how the crisis forced product launches and strategic pivots poised to inform business long-term.
How Brands Are Using Customer Social Content to Drive Sales
Companies are learning their customers can be their best salespeople.
