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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Founders of Minority-Owned Startups Share How They Obtained Funding
Minority entrepreneurs trying to launch a startup have long been shut out of funding opportunities when compared to their white counterparts. These founders beat the odds.
Social Commerce Drives Sales for Brands Across Consumer Sectors
Many brands are enticed by the potential sales promise of social commerce like livestream events and digital product drops, particularly since the pandemic pushed so much shopping online.
Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales
Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.
Pandemic Consumer Trends: Hyper-Local Commerce & Small Brands
The crisis whet consumers’ appetite for local stores, on-demand dining concepts and Instagram-discovered startup brands — and marketers are heeding their call.
Direct-to-Marketplace Selling: A Big Opportunity for Small Business
Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.
Using TikTok to Drive Sales: Tips for Startups and Small Businesses
Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’
Experts Discuss Emerging Startups Ripe for Long-Term Growth
How disruptors in retail and real estate to gaming and branding are serving a shifting consumer economy and leaning into business trends that are poised to stick.
Facebook Expands Small Business Solutions
The latest tools unveiled by the social media network focus on connection, communication and converting potential leads into customers.
Delivery-Only Model Drives Newfound Business for Restaurant Brands
Building on a pandemic-fueled trend, brands including Brinker, Denny’s and Applebee’s expand off-premises dining with new ‘virtual’ concepts that are churning sales and fattening profit margins.
How 3 Startups Landed Distribution at National Retail Chains
A behind-the-scenes look at how organic baby food brand Raised Real, beauty retailer Luxie and Café Femenino Coffee broke into big retail.