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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How Home Outlet Used Tech to Succeed Through COVID-19
Although late to the online shopping revolution, Home Outlet doubled its e-commerce sales in 2020 and reduced credit card fraud with the help of tech.
Nestle Toll House Rolls Out Avatars to Enhance User Experience
Meet artificial-intelligence-powered avatar ‘Ruth,’ who answers baking questions and is designed to create a personalized user experience that sets the brand apart from competitors.
Greeting Card Startup Lovepop Uses Inventory Technology to Boost Growth
How digital operations technology helped Lovepop slay product demand, turn a profit and log 44% growth in annual sales.
Alkaline Herb Shop's Founder on the Power of SMS Marketing
Alkaline Herb Shop founder on how SMS messaging outshined social media in driving customer loyalty and sales.
Why Digital Brands Allbirds and Shopify are Investing in Physical Retail
Stores will serve as hubs for an increasingly omnichannel retail experience, according to e-commerce innovators.
How Big Brands Are Rethinking Supply Chain and Fulfillment
Innovative new models for getting product to customers emerged as brands began to rethink their supply chains.
Influencers Build Trust Between Consumers and Brands Amid COVID-19
These modern-day marketers aren’t new, but more brands are leveraging them to create the kind of experience that cements brand loyalty.
Valentine's Day Illustrates How Brands Now Market to Singles
E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers.
How Chipotle's CRM Takes Customers on Personalized Food Journeys
Emails are populated with messages that serve the customers’ needs and reflect the company’s sustainable brand mission.
How Staying True to Core Values Can Guide Brands During a Crisis
Plus-size fashion startup Henning and emergency prep brand JUDY had to react quickly to the unexpected when the pandemic changed their plans.
