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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How Big Brands Are Rethinking Supply Chain and Fulfillment
Innovative new models for getting product to customers emerged as brands began to rethink their supply chains.
Influencers Build Trust Between Consumers and Brands Amid COVID-19
These modern-day marketers aren’t new, but more brands are leveraging them to create the kind of experience that cements brand loyalty.
Valentine's Day Illustrates How Brands Now Market to Singles
E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers.
How Chipotle's CRM Takes Customers on Personalized Food Journeys
Emails are populated with messages that serve the customers’ needs and reflect the company’s sustainable brand mission.
How Staying True to Core Values Can Guide Brands During a Crisis
Plus-size fashion startup Henning and emergency prep brand JUDY had to react quickly to the unexpected when the pandemic changed their plans.
Google, Gap and Bevel on the Three Trends Shaping Business
Execs from the tech giant, apparel chain and the Procter & Gamble-owned men’s startup unpack the pandemic-nudged market shifts poised to fuel business this year — and why they matter.
How B2B Startup Fabric Plans to Disrupt E-Commerce
Flush with $9.5 million in funding, B2B startup Fabric aims to snatch market share from players like Shopify, while wooing brands from ABC Carpet & Home to Juicy Couture.
Shipt, Target’s Delivery Startup, Eyes Growth in a 'Contactless World'
The platform added 250,000 workers to its driver network in 2020 to meet soaring demand for e-commerce in 2021.
How the Pandemic Is Sparking Growth in Livestreamed E-Commerce
Startups like NTWRK to the likes of Instagram and Amazon are powering livestreamed commerce, helping retailers and brands “think out of the box” and drive business.
Facebook Creates New Social Selling Tools for Small Businesses
The Facebook Shops platform lets merchants leverage social media connections to drive sales, and also fuels the site’s long-term growth strategy.