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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Fintech Startups Offering Buy-Now-Pay-Later Payment Options
How installment payment platforms are changing the shopping game for reaching credit-averse consumers.
Startups Explain How They Landed Millions in Funding
The founders of Fernish, Gemist, Seated, BloomNation and Gig Wage demystify the secrets of wooing investor dollars and funding success.
Pandemic Boosts Digital Gifting This Holiday Season
The gifting industry has been viewed as ripe for digital disruption for the past decade, but the pandemic and shifting consumer needs are helping these companies gain traction.
The ‘Shoppertainment’ Trend: Spin Live's Partners With Shopify
After forging a partnership with Shopify, Spin Live is prepping for a new generation of live shopping entertainment.
Why Marketers Are Embracing Targeted Direct Mail
Businesses leverage next-gen technology to create personalized physical mailings to cut through email clutter and boost customer retention.
Holiday Shopping 2020: Consumer Trends & Retailers’ Response
This year the holiday season will start earlier and require merchants to overcome shipping and supply challenges and find new ways of connecting with shoppers.
Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales
Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.
FIT:MATCH & Brookfield Properties Team Up to Eliminate Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
5 Consumer Buying Habits Resulting From COVID-19
Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.
How Starbucks, Salesforce & WordPress Embrace Diversity & Inclusion
Panelists led by Good Morning America anchor Robin Roberts say the pandemic and racial justice protests have highlighted the need for businesses to adapt and evolve.