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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How Local Stores Are Moving to Selling Online
As customers moved en masse to online shopping, some stores were ready for them.
Keep Workers Safe During Coronavirus: How Major Brands Do It
From infrared scanners that take workers’ temperatures to new hygiene protocols, Tyson Foods to Delta Airlines share how they’re boosting efforts to protect employees during the COVID-19 pandemic.
Fashion Industry Adapts to Coronavirus Crisis
The fashion world must cooperate and keep all of the links in its supply chain intact to be able to recover from this crisis, industry experts say.
Free Business Events to Attend Online During Coronavirus
These September industry conferences will serve up business intelligence and trend insights designed to help startups to legacy brands navigate a fourth quarter like no other amid COVID-19.
Anticipated Business Trends Post-Coronavirus
Expert prognosticators take a future-forward look at our potential post-COVID-19 new normal: ‘At times of crisis we see innovation flourish.’
Coronavirus Is Causing Brands to Adjust Their Digital Strategies
Communication, delivering virtual experiences and staying true to your message are key, the brands said.
Effects of Coronavirus Pandemic: Consumer Psychologist Interview
Kit Yarrow, who’s counted brands from GE to Westfield malls among her clients, discusses the nation’s psyche during crises, and what’s critical to reaching consumers navigating the pandemic today.
Effects of Coronavirus Pandemic on Food Delivery Businesses
Panic-buying and fear of contagion are driving many consumers to download apps for groceries and meals during the coronavirus crisis.
Sales Techniques to Change Due to Coronavirus Hygiene Concerns
Retailers will have to rethink their favorite sales techniques as consumers become more concerned about hygiene amid COVID-19.
Changes in Consumer Buying After Coronavirus Pandemic
More online grocery orders, more buying in bulk and more virtual store experiences are some of the likely changes.
