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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Coronavirus Is Causing Brands to Adjust Their Digital Strategies
Communication, delivering virtual experiences and staying true to your message are key, the brands said.
Effects of Coronavirus Pandemic: Consumer Psychologist Interview
Kit Yarrow, who’s counted brands from GE to Westfield malls among her clients, discusses the nation’s psyche during crises, and what’s critical to reaching consumers navigating the pandemic today.
Effects of Coronavirus Pandemic on Food Delivery Businesses
Panic-buying and fear of contagion are driving many consumers to download apps for groceries and meals during the coronavirus crisis.
Sales Techniques to Change Due to Coronavirus Hygiene Concerns
Retailers will have to rethink their favorite sales techniques as consumers become more concerned about hygiene amid COVID-19.
Changes in Consumer Buying After Coronavirus Pandemic
More online grocery orders, more buying in bulk and more virtual store experiences are some of the likely changes.
Coronavirus Pandemic: Restaurants Adapt to Takeout & Drive-Thru
Foodservice giants like Starbucks and McDonald’s rapidly shift gears to keep employees and customers safe, while working with vendors to ensure that food continues to flow through the supply chain.
Coronavirus Effects on Businesses in Major Industries
A look at the unfolding fallout from COVID-19 on stores, hotels, foodservice and fashion, and glimpsing a post-pandemic business landscape.
Predictive Analytics Boosts Customer Service at Reputation.com
The site is looking to take its reputation management services to new heights with data analytics designed to predict potential customer service issues.
How Bed Bath & Beyond Keeps Its Pricing Strategy Competitive
The chief value optimization officer of the home chain discusses the task of melding data science with the art of merchandising—critical to surviving and thriving in an omnichannel shopping world.
Major Brand Executives Explain Top
CEOs’ business-driving strategies highlight the trends reshaping the retail landscape and the push to adapt to consumers’ heightened demands.