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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How to Fight Retail Theft This Holiday Season: 5 Expert Tips
This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.
How Hospitality Brands Are Courting Millennials
Hoteliers are catering to Gen Y with tech bells and whistles, customized experiences, Instagrammable settings, and more.
How WOC-Owned Startups Are Tapping the U.S. Women’s Market for Growth
Founders are leaning on purpose-led, conscious consumption in the competition to win wallet share of female consumers.
Execs from Big Brands on Wooing Inflation-Minded Holiday Shoppers
Retailers including Michael Kors and Kendra Scott are appealing to deal-seeking consumers with broad product assortments and special perks for the biggest buying season of the year.
Growing Brands Share 6 Customer Acquisition Strategies That Work
Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.
5 Things Retailers Are Worried About for the Holiday Season
How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.
Hispanic App Entrepreneurs Fill Market Void for Culturally Authentic Content
Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
Pet Humanization Trend Creates Brand & Business Opportunities
Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.
BIPOC Business Leaders Share Success Tips for Entrepreneurs
Executives from major brands share their best advice and the moves they’ve found foundational to success.
Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them
The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.