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5 Best Practices for Crafting a Diversity Strategy

The home management platform hired a leader to develop new DEI strategies. The last 18 months of diversity seed planting are yielding rich rewards, with lessons for all businesses.

Klarna Bets on Live Video Chats to Connect Shoppers With Businesses

The CMO of the buzzy payment platform on how its new virtual shopping tool serves the growing demand for personalized e-commerce experiences with a human touch.

How Pura Vida Doubled Sales Every Year Since Launch to Become a National Jewelry Brand

CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.

LinkedIn Services Marketplace Seeks to Help Small Businesses Grow

In a time of increased entrepreneurship, the professional networking platform is offering ‘digital storefronts’ to service-driven businesses.

How Online Mattress Pioneer Saatva Plans to Take Its Sales to the Next Level

Saatva set out a decade ago to disrupt the luxury mattress space and became a $400 million-plus company. It now wants to disrupt the luxury mattress store.

How Startup Bevel Landed Big Retail

Founder and CEO Tristan Walker on the shaving disruptor’s journey from a business idea sparked by a lifelong challenge to a national personal care brand.

Shipt Leans Into Personalized Same-Day Delivery Trends

The delivery startup now owned by Target expanded its store reach by 40% and is looking to add local favorites to its roster to serve consumers’ post-pandemic demands.