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S'well Partners With Vitamin Company New Chapter for Growth

A collaboration with vitamin company New Chapter could provide a template for future revenue streams, says CEO of the sustainable brand.

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

How Cure Hydration Obtained Business Funding to Catalyze Its Growth

With a World Health Organization-approved formula and accessible wellness ethos, powdered electrolyte drink Cure Hydration is aiming to improve on plain old water.

Capezio Dancewear Partners With GBG for Expansion

The iconic dancewear brand is moving into licensed sportswear and footwear for men, women and kids.

Saks Embraces Tech to Find Success During the Pandemic

The legacy luxury retailer got a pleasant surprise during the pandemic: Its customers still wanted to buy designer clothes and shoes.

This Skin Care Startup Founded with $3,300 Now Heads to 505 Target Stores

How hard work, friendship and an eye towards affordability helped Three Ships capture market share in the rapidly growing natural beauty category.

How Startup Hella Cocktail Landed Nationwide Distribution

Catering to new tastes and sober-curious millennials, Hella Cocktail is paving its own path to success.

Moosejaw Aims to Drive Growth With a Broader Base of Outdoor Enthusiasts

The company believes inclusivity is the key to welcoming and supporting the next generation of campers, hikers, backpackers and climbers.