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Online Mattress Brand Nectar Expands Its Direct-to-Consumer Offerings

The online retailer is expanding into every room in the home, with a house of brands, says Eric Hutchinson, co-founder of Nectar parent company, Resident.

9 Questions for the CMO of Truist SunTrust Bank

The former Apple engineer was steeped in strong branding early on, and is now leading a charge to make people feel less stressed about their money.

Best Buy Targets Tech-Savvy Senior Market

America is getting older, and companies, including the nation's leading electronics chain, are investing in new products and services to help the elderly remain in their homes.

Dollar Shave Club Unveils New Fragrance Line

Its Blueprint cologne assortment seeks to provide high quality at an affordable price for mass appeal.

Soles4Souls CEO: Eliminating the Middle Man Is Good for Small Business

With a business DNA baked into its model, like its DSW deal, the footwear nonprofit transforms its supply chain to embrace partners who can’t pay fast, but whose direct impact matters more.

Here's How Madison Reed Is Disrupting the Haircare Industry

With a new Ulta deal, Madison Reed founder Amy Errett continues to capitalize on the haircare market by focusing on the ‘why’ instead of the ‘what.’

How RV Rental Platform Outdoorsy Became the 'Airbnb' of RVs

How the RV rental platform is monetizing the traveler’s appetite for on-the-go adventures worldwide.

David’s Bridal Post-Bankruptcy Marketing Plan Focuses on Diversity & Millennials

Chief marketing officer Liz Crystal discusses how the wedding retailer is courting millennials and Generation Z by contemporizing the shopping experience and celebrating the diversity of brides.

Pura Vida Bracelets Utilizes Micro-Influencers to Boost Brand

Celebrity shoutouts are nice, but it’s photography and ‘authentic’ peer-to-peer engagement that’s building a following of devotees for the artisan jewelry brand, Pura Vida CEO Griffin Thall tells CO—.

Why Major Food Retailers Are Offering Meal Kits in Grocery Stores

Online subscription meal kits were supposed to disrupt supermarket retailing, but instead they’re moving into grocery stores.