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Latest—

Black Friday Marketing Trends Predict 2023 Retail Trends

Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales, just as old-fashioned brick-and-mortar stores make a comeback.

How Amazon’s Holiday Growth Strategy Targets Small Businesses

The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.

Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales

CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs

The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.

Noom Co-Founder and CEO on the Weight Loss App's Path to Success

Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.

Perseverance and Community Support Drive Success for Local Business

Campbell Davis, owner and manager of LouElla Wine Beer & Beverages, encourages small business owners to persevere when faced with challenges.

5 Recession-Fighting Marketing Strategies From Big Brands

How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.

Salesforce’s Retail VP & GM Discusses His 3 Mentors

Rob Garf explains how his key mentors — his dad, a research analyst, and a CEO — have strongly impacted his actions as a corporate leader and how he works with others.

How to Fight Retail Theft This Holiday Season: 5 Expert Tips

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

How Hospitality Brands Are Courting Millennials

Hoteliers are catering to Gen Y with tech bells and whistles, customized experiences, Instagrammable settings, and more.