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Latest—

Alkaline Herb Shop's Founder on the Power of SMS Marketing

Alkaline Herb Shop founder on how SMS messaging outshined social media in driving customer loyalty and sales.

Why Digital Brands Allbirds and Shopify are Investing in Physical Retail

Stores will serve as hubs for an increasingly omnichannel retail experience, according to e-commerce innovators.

LinkedIn’s VP of Diversity Explains Why Diverse Companies Are More Profitable

Companies where people of color and women have equitable representation are more profitable.

How Big Brands Are Rethinking Supply Chain and Fulfillment

Innovative new models for getting product to customers emerged as brands began to rethink their supply chains.

How One Entrepreneur Launched a Food Business Mid-Pandemic

Kara Freedman started her hand-baked vegan oat bites business during the pandemic. Here’s how she used her down time to build her brand.

Influencers Build Trust Between Consumers and Brands Amid COVID-19

These modern-day marketers aren’t new, but more brands are leveraging them to create the kind of experience that cements brand loyalty.

S'well Partners With Vitamin Company New Chapter for Growth

A collaboration with vitamin company New Chapter could provide a template for future revenue streams, says CEO of the sustainable brand.

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

How a Small Dance Studio Pivoted Online During the Pandemic

Lisa McCabe, founder of Lovely Leaps, believes every child should learn to dance for the fun of it. Here’s how she adapted to virtual classes during COVID-19.

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.