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Balancing the need to attract new customers while keeping your existing clients happy.

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Customer Relationship Management [CRM] Software Guide

Does your small business need a CRM system? Use this guide to decide.

How to Offer Financing and Layaway to Customers

Popular buy-now-pay-later services offer a new version of layaway to consumers. Here are seven services that businesses can partner with to make big purchases more accessible.

5 Customer Service Trends to Expect Post-Pandemic

During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past.

How to Keep Customer Data Secure

Security experts offer tips for making sure the sensitive information you gather stays safe.

How to Handle Negative Customer Reviews

Follow these steps to turn a negative customer review into a positive marketing opportunity.

How to Monitor and Manage Customer Review Sites

These are the five popular reviews sites every small business should know and how to manage reviews on each platform.

How to Grow Sales Through Customer Engagement

Customer engagement takes a little time and effort, but regularly responding to followers on social media is a proven way to boost your sales.

Expert Tips for Gaining Customer Traction

Traction is important for any new business, especially one that's looking for investors. Follow these expert strategies to gain customer traction.

Customer Traction: 5 Steps to Customer Growth

If you’re in the early stages of building a business, you need to focus on customer traction. Learn what customer traction is and five steps to make it happen.

How to Make Your Business More Convenient for Customers

For small businesses trying to keep up with major retailers, here are tips to simplify and enhance the shopping experience to keep consumers coming back.