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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Unique Ways to Use Pinterest for Business

Pinterest has tons of tools for creating engaging content that inspires sales. Here are just a few ways to make the most of the platform’s unique offering.

How to Sign Up for Small Business Saturday

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

How to Plan a Pop-Up Shop

Follow this guide to learn what it takes to open a pop-up shop and create a unique shopping experience.

What to Do if Your Social Media Accounts Are Compromised

See if you can log in to your account, change your password, and follow the steps each platform's support team requires to triage a compromised account.

How to Protect Your Business's Social Media Accounts

Lock down access to your accounts, review your privacy settings, and train your team to avoid phishing and other scams.

4 New Ways Businesses Are Using YouTube

From getting verified to going live, here are a few ways to use YouTube to improve your outreach.

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

How to Protect Your Instagram Account

If you haven’t been paying attention to your Instagram account security, take these simple steps to safeguard your profile and prevent a phishing or malware attack.

How to Network on Instagram

Instagram is a surprisingly great resource for those looking to improve their networking.

Do You Need a Verified IG Account?

A verified Instagram account can add credibility to your business and enhance your brand image.