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From social media to advertising, everything you need to help spread the word about your business.

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How to Determine Your Most Relevant Social Media Metrics

You could track dozens of social media metrics, but here’s how to choose ones specifically relevant to your business.

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

6 Benefits of Creating How-To Videos for Your Business

Creating how-to video content helps keep your business relevant, improves your site’s search engine optimization, and builds brand awareness with your target audience.

Why You Should Use Local SEO Strategies at Your Small Business

Discover the benefits of using local SEO strategies for your small business, including building trust and loyalty with your customers.

How to Write Engaging Scripts for Your Videos

Discover seven ways to elevate your scripts and create valuable business videos that appeal to your target audience and help you stand out amongst competitors.

Editorial Calendars: How to Create Them and What to Include

Discover five easy steps to creating an editorial calendar and the top five pieces of information to include in them.

How Social Media Polls Can Help Grow Your Business

Discover eight ways social media polls can grow your small business by driving engagement and amplifying your business’s reputation and reach.

How to Create a Content Plan for Your Business

Discover how creating a content plan can guide small business owners to achieve their marketing goals through strategic planning and analysis.

How to Create a Targeted Facebook Campaign

Follow quick and easy steps to set up a targeted Facebook ad campaign to promote your business to potential customers far and wide.

Top Social Media Trends for Businesses

Social media has grown from a place where friends and family can keep in touch to an invaluable tool for businesses and consumers alike.