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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Post-Pandemic Startup Trends

Data shows the rise in new businesses hasn't slowed, despite recession fears and high inflation.

What Are the Top Traits Of A Good Manager?

A good manager can balance managing people with managing the needs of a business. Here’s what to look for in a good manager.

How To Be A Good Manager When Employees Are Older Than You

Navigating professional relationships as a young manager can be tricky, but approaching your team with confidence and humility can help start things on the right footing.

How To Become A Better People Manager

Becoming a better people manager requires good communication, delegation, and consistency.

How to Boost ROI With Influencer Marketing: Tips for Small Businesses

Effective influencer marketing tactics can boost a business's ROI. Here are some best practices to follow when utilizing this strategy.

How to Market Your Charitable Involvement

It’s always good to give back, but the way you market your charitable involvement can resonate differently with customers. Here’s how to send the right message.

Should Your Business Donate To Charity?

Donating to charity is a great thing to do, but there are many different aspects you need to be prepared to navigate as you give back.

Crisis PR Tips for Small Businesses

In a crisis, it’s important to keep clear lines of communication, craft credible talking points, and share an action plan that makes customers feel reassured.

How to Revive Your Company's Image Problem

Rehauling your company’s image starts by assessing the problem and building a layered approach to rectifying the situation.

How to Use Live Event Polling Tools

Capture and keep attendees’ attention during your livestream, video meeting, or sales presentation. Use these features and apps to poll your audience.