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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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What Is a Market Segment and How Do You Find Yours?

There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.

Top Pinterest Tools to Build Engagement

Want to increase saves, clicks, and swipes on Pinterest? Add these apps, tools, and plug-ins to boost interactions.

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

How to Create a TikTok Video: Small Business Guide

Small businesses can make a big impact on TikTok by creating the right types of videos.

How to Make Your TikTok Shoppable

Small businesses that already have an engaged audience on TikTok may be able to earn more revenue by selling their products directly on the platform.

How to Add Music to Instagram Reels and Stories

Adding music to your Instagram content has a major impact on its visibility and success. Here’s how to add music to your Instagram Reels and Stories.

Smart Ideas for Hosting Hybrid Events

Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.

How to Create a Marketing Calendar for Your Business

Create a marketing calendar for your business’s upcoming campaigns in a few simple steps, from choosing software to creating your content.

Top Instagram Features to Boost Engagement

Want your fans to interact with your content on Instagram? Use these tools to engage your followers.