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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Easy-to-Use Video Editing Software for Small Businesses

These intuitive video editing tools can help you take your video content to the next level.

Public Relations and Content Marketing: 5 Key Differences

Public relations and content marketing work together but are two very different departments. Here are five differences you need to know about.

Inexpensive Marketing Strategies for Startups

Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.

How to Hire a Public Relations Firm

Learn the seven steps you should take before hiring a public relations firm.

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

What Is ‘Customer Stickiness’ and How Can it Benefit Your Business?

You may have heard brands described as “sticky,” but what does that really mean? Here’s what customer stickiness is and how it impacts retention.

5 Tips to Creating Inexpensive Business Graphics

Learn five simple tips to create inexpensive graphics for your business.

Tips for Creating a Great Business Logo

Your logo communicates a lot about your brand and the company you’re building. Learn the seven elements that make a great business logo.

6 Retail Store Layouts That Drive Sales

There are certain retail floor layouts that can elicit positive reactions from customers and drive sales. Here are six for you to consider.

How to Create a Great Social Media Post

Are you looking to grow your brand’s social media presence? Consider these six elements when creating a new post to see a return on investment.