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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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How to Create a Newsletter for Your Business

You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.

Social Media Giveaways: Best Practices for Small Business

Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.

5 Retail Trends to Tap Into on Small Business Saturday

Embracing social media and digital marketing opportunities, gathering first-party data, and exploring trends such as retro fashion are among the sales-driving tips from retail experts.

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”

How to Boost Engagement on Social Media: Small Business Guide

Brands constantly have to compete for attention on social media. Here’s how to boost engagement with your followers and make your business stand out.

10 Food Truck Marketing Ideas

Loyalty-building, creativity and location, location, location are the keys to driving growth in the deliciously competitive food truck space.

How to Grow Your Business With Self-Investment, Education & Authenticity

Grow with Google coach Mary Rabago discusses the importance of establishing a digital presence to grow your business, tell your story and attract consumers.

Outsourcing Social Media? Here’s What You Need to Consider

If you’re finding it difficult to keep up with your business’s social media needs, it may be time to outsource. Here’s what you need to consider.

How Handmade Business Owners Can Adapt to the Hybrid World

The pandemic has changed the handmade business and encouraged owners to explore a hybrid business model that blends in-person craft shows with e-commerce and social selling.

Best Social Platforms for Driving Startup Sales

Here are the best social platforms to help you begin creating relationships with your audience.