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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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How to Use Social Media for Public Relations

It’s important for businesses to think about how they can use social media as part of a their PR strategy. Here are six ways to use social media for public relations.

Best Podcast Streaming Apps for Your Business

Podcasting is an excellent way to grow a loyal customer and engaged customer base. These five podcast apps will help you get started.

Setting Up a Customer Loyalty Program for Your Business

Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.

How to List Your Podcast on iTunes and Google Play

If you're interested in growing your brand by hosting a podcast, you'll want to ensure you're accessible on both Google Play and iTunes.

Promoting Your Business With Social Media: A Guide

It doesn’t have to consume all your time or drain the bank, but a concerted effort on social media can help build your business.

How to Create a Successful Branding Strategy

Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.

Measure Your Digital Marketing Success With These Metrics

Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.

Tips for Marketing a Business Idea

From creating a website to developing strategic and consistent branding, these five tips will help you build a strong and recognizable brand.

10 Small Companies With Strong Brand Identities

Establishing a strong brand identity may come easier to large businesses, but there are many smaller companies that have been able to cut through the noise with clever, engaging branding, as well.

Online Reviews: How to Manage & Respond to Customer Feedback

Reviewing and responding to your online reviews can be an effective way to grow your business, but it needs to be done in the right ways.