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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Content Marketing Trends to Watch

To succeed at content marketing, you need to understand the types of content your customers are searching for. Here are three things you need to know about content marketing in 2019.

How to Use Review Sites like Angie's List and Yelp

Consumers refer to review sites to explore their options and weigh purchasing decisions. Savvy business owners should be active on these sites, as well, to ensure positive reviews.

Key Facts About Influencer Marketing

Influencer marketing continues to be a great way to reach customers – but some strategic adjustments may be needed.

How to Choose Email Marketing Software

Email marketing will never go out of style and finding the right platform is crucial. Here are a few tips to find the best email marketing software for your business.

How to Sell Products and Services on Social Media

Social media platforms are a great place to spread the word about your business, but many business owners still wonder if social media is worth the investment. Here are some social selling tips.

How to Market Your Business on Snapchat

Snapchat's unique feature of posts vanishing after 24 hours requires business owners to be savvy and creative when marketing their businesses on this platform. Here are some tips.

3 Ways to Encourage Positive Customer Reviews

From providing flawless customer service to partnering with influencers, obtaining positive customer reviews for your business is attainable and boosts success.

3 Key Facts About Customer Reviews

Most customers will check a business’s reviews before making a purchase, so it’s important to routinely monitor and respond to them.

Social Media Tactics That Will Increase Customer Engagement

Constantly posting about your products won't draw people to your brand's digital channels. Here are four clever, engaging social media strategies to implement instead.

LinkedIn Marketing Guide for Small Business

Marketing your business on LinkedIn allows you to connect with customers and other field professionals by giving you the chance to display your expertise and build trust within your network.