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From social media to advertising, everything you need to help spread the word about your business.

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An Entrepreneur's Guide to Google Reviews

Once you understand how Google reviews work, you can encourage and teach your customers how to leave your business a review.

Highs and Lows of Free Shipping Subscriptions

To offset high shipping costs, more online retailers, including Walmart, Wayfair, and Sephora, are offering a membership-based free shipping program. Learn if this model is right for your business.

The Cons of Unconventional Business Names

If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.

The Psychology of Payment Methods

A new study suggests that psychological needs play a part in customers' choices of payment method.

Best AI Tools for Product Descriptions

These AI product description generators help you save time, create text that boosts sales, and improve your SEO results.

A Guide to Future-Proofing Digital Assets

Small business owners should future-proof their digital assets to ensure future success and longevity. Here’s how to get started.

5 Top-Notch Viral Marketing Campaigns

From the “Barbie” movie to the infamous Popeyes chicken sandwich, here are five viral tactics to consider for your next marketing campaign.

6 Elements of a Viral Marketing Campaign

Learn about viral marketing and six elements of a successful viral marketing campaign to integrate into your content strategy.

8 Tips for Marketing a Self-Published Book

Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.

How to Write a Business Book

From your initial idea to completing your manuscript, follow these seven steps to successfully write your first business book.