Getting your artwork before the right audience is challenging, especially when many online marketplaces charge fees that take away from your already-slim profits. Using a mix of free and paid platforms lets you spread your sales among channels while building your brand. Here are nine places to sell your art online.
ArtPal
ArtPal is an online gallery used by more than 244,000 artists. You can sell digital art, paintings, sculptures, and other mediums. It’s free to create an account and build your gallery. You set your prices, and ArtPal doesn’t take a commission. Also, ArtPal provides free print-on-demand services. The gallery supports many payment methods, allowing art buyers to pay with PayPal, credit cards, and electronic checks. ArtPal transfers payments to your PayPal account.
[Read more: How to Protect Your IP: A Guide for Artists and Creators]
Society6
Society6 is an open community for artists. Anyone (18 or older) can sign up, upload their collection, and select from various product categories. The company pays artists through PayPal and charges a $5 verification fee on the first payment (increased from $1 on May 4, 2023). Society6 handles all orders and pays artists 10% of every sale. You can refer potential clients through Society6’s affiliate program to earn an extra 10% on sales.
Zazzle
Zazzle is an online marketplace that lets you choose how much you make on sales. Independent creators use Zazzle to sell wall art, gifts, and stationery. The standard royalty rate is 5%, but you can increase this to 99%. There isn’t a monthly fee, and Zazzle handles customer payment, fulfillment, and customer service. In addition, you can earn 15% for referrals.
Redbubble
Redbubble puts your designs on more than 70 products and helps artists aged 16 and up reach a broader audience. It provides an Artist Analytics dashboard, showing how people find your shop, how much you’ve earned over time, and which artwork or products are customer favorites. Once your earnings reach $20, Redbubble sends your funds through PayPal during its monthly pay cycle. Redbubble charges a base price per sale, which varies by region. Artists receive a 20% markup by default, but you can change this through your account portal.
Displate turns your artwork into a one-of-a-kind metal poster.
FineArtAmerica
FineArtAmerica is an online marketplace and fulfillment service featuring over 100,000 artists. It sets a base price per item, and you can establish your markup. FineArtAmerica offers a free account for uploading up to 25 images. With a Premium account ($30 annually), you get a complimentary website and unlimited photo uploads. FineArtAmerica provides dozens of tools for artists, including a PDF ordering catalog, comprehensive analytics, auto-posting to social media, and networking opportunities.
[Read more: How to Start Selling Your Fine Art]
Etsy
Etsy seller accounts enable artists to sell and ship their creations to customers worldwide. Set up your shop and add items to sell on Etsy. It charges $0.20 per listing, which expires after four months. After selling an item, Etsy subtracts 9.25% plus $0.25 from your sale price, and you get the rest.
Saatchi Art
Saatchi Art showcases original pieces in multiple mediums, from mixed media to sculptures. Creating an account is free, and you can set your prices. After a sale, artists package their items for shipping, and Saatchi Art has a shipping partner pick it up (your art buyer pays for shipping). You can request payment seven days after the customer receives the item. Saatchi Art pays through PayPal, check, or wire transfer. The company takes a 40% commission from the final sales price; the rest is yours.
Displate
Displate turns your artwork into a one-of-a-kind metal poster. You must have an online portfolio to apply for a free Displate shop, and the company only accepts artists if their work is “in line with the vision of Displate.” You earn $4 on medium posters, $8 for large, and $13 for extra large. In addition, Displate pays a commission of 41% if a customer clicks on an affiliate link and buys your art. You can request payment upon meeting the $50 payout threshold.
[Read more: How to License Your Artwork]
Artfinder
Artfinder displays and sells physical and digital art from independent artists and galleries. It offers three seller plan subscriptions, including a free version for up to 30 listings. Artfinder deducts 35% to 42% from your sale price, depending on your subscription plan. The company requires applicants to be 18 and have a website. It provides detailed guidelines on their criteria for acceptance (practical and artistic quality).
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