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Inexpensive Marketing Strategies for Startups
Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.
Tips for Managing a Multigenerational Team
When working with people of different ages, managers should take advantage of each group’s unique experiences and encourage collaboration.
How to Hire a Public Relations Firm
Learn the seven steps you should take before hiring a public relations firm.
Online Training Tools for Small Business Sales Teams
Small businesses need their sales teams to be agile, efficient and cohesive. Learn how these training programs can help your team reach its full potential.
How to Handle Customer Refunds at Your Business
Use these tips to develop an effective customer return management process.
How to Create a Focus Group to Obtain Business Feedback
Here’s how to use a focus group to learn how people perceive your brand, product or service.
What Is ‘Customer Stickiness’ and How Can it Benefit Your Business?
You may have heard brands described as “sticky,” but what does that really mean? Here’s what customer stickiness is and how it impacts retention.
What Is Servant Leadership?
Organizations looking to motivate and empower their employees should consider implementing a servant-leadership system.
10 Goal-Setting Methodologies to Use at Your Business
Setting goals gives your business, and employees, direction. Clarify your goals and motivate workers by implementing these 10 methodologies.
5 Tips to Creating Inexpensive Business Graphics
Learn five simple tips to create inexpensive graphics for your business.
