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Grow

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Customers

Balancing the need to attract new customers while keeping your existing clients happy.

Marketing

From social media to advertising, everything you need to help spread the word about your business.

Sales

Helping you close the deal with advice and ideas on how to run a top-notch sales operation.

Thrive

Your personal and career growth come together as you strive to be a great leader and build a strong personal brand.

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Latest—

TikTok Best Practices for Small Businesses

Looking for out-of-the-box ways to succeed in business? Discover how TikTok can help your business win big this year.

How to Use Instagram Reels for Your Business

Creating Instagram Reels is an excellent way to engage your audience and increase your business’s bottom line. Here are six ways to use Reels to your advantage.

How to Tell the Origin Story of Your Business

A compelling brand story helps people connect with, remember and trust you. The most iconic origin stories focus on the “why” behind how your company came to be.

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

How to Communicate a Price Increase to Customers

Rising costs can require raising your prices. How do you approach this touchy subject with your customers? Read on for some tips and tricks.

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

5 Touchy Subjects and How to Communicate Them to Your Customers

It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.

How to Write Product Descriptions for an E-Commerce Business

A great product description helps your product stand out and can lead to more sales. Use these tips to write effective product descriptions for your e-commerce business.