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Latest—

What Is a Net Promoter Score?

Evaluating your net promoter score (NPS) daily is essential for tracking how your customers perceive your company. Here's what you need to know.

How Small Businesses Can Find New Customers

The key to small business growth is gaining new customers. Here are a few ways you find and retain loyal customers.

How to Improve E-Commerce Customer Retention

Holiday shopping season is the perfect opportunity to meet new customers and keep them coming back all year.

How to Boost Sales on a Tight Budget

Small business owners don’t have the luxury of a limitless sales budget and often have to think creatively to increase sales. Here are 6 budget-friendly ideas.

How to Find Influencers: A Small Business Guide

Social media influencers have the power to promote your brand to their dedicated base of followers. Here’s how to find an influencer in your industry.

How Email Marketing Can Increase Sales

There are numerous tactics for using email to capture new customers, drive repeat business and build brand loyalty.

What Is User-Generated Content?

Incorporating user-generated content is a great way to ensure that you are reaching and resonating with your target audience.

What Is Inbound Marketing?

Inbound marketing is a strategy that attracts ideal consumers to a product or service by creating content tailored to their needs.

How to Make an Email Marketing Template

Email marketing can boost customer engagement and generate positive ROI, but your email templates need to be strategically structured in order to be effective.

Best Social Platforms for Content Marketing

Each social media platform has different characteristics and its own targeted demographic. Here’s how to decide which content works best for each one.