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How to Identify and Learn From Your Customer Base
If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.
Best Practices For Building An Online Writing Portfolio
Consider using a website with templates specifically designed for freelance writing portfolios.
Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
Demand Generation Campaigns: Strategies for Measuring Success
Are you ready to take your inbound marketing strategy to the next level? Learn how to set goals, analyze results, and optimize the marketing funnel.
How to Optimize Your Sales Cycle as a Small Business Owner
Competition is fierce, and entrepreneurs can’t afford to waste time on fruitless prospects. Improve your process with these sales optimization tips and strategies.
How to Spring Clean Your Business
Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.
15 Books for Entrepreneurs in 2024
Entrepreneurs at any stage can read these books to grow and find success in their businesses in 2024.
How to Identify New Products and Services to Offer
Conducting market research and surveying your current customers can help you determine whether there’s demand for your new product or service.