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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

Latest—

How Hiring Immigrants Can Help Reduce the Workforce Shortage

Small businesses can look toward visa programs targeted at hiring immigrant workers to solve their employment shortages.

6 Strategies to Market Your Local Business to Work-From-Home Employees

Learn how to help your business stand out to local work-from-home employees.

LinkedIn’s Global DEI Lead on Crafting Winning Diversity Strategies

The Global VP of Diversity and Belonging shares how the nation’s biggest professional network is working to create access to opportunities for marginalized groups, including small business owners.

D2C Customer Loyalty Program Ideas

Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.

Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

How to Use Facebook Marketplace for Your Business

Reach a new audience by selling your products through Facebook Marketplace. Here's how to set up your account and listings.

Fossil's VP of DEI Shares 5 Best Practices for Crafting a Diversity Strategy

Sheri Crosby Wheeler, Global VP of DEI, came on board at the Fossil Group last year as Global Vice President of DEI. She’s now working to take the company’s diversity efforts to the next level.

TikTok Dos and Don’ts for Small Businesses

Follow best practices on TikTok to build relationships while avoiding tactics that could harm your brand.

How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.

How to Offer a 401(k) as a Small Business

As a small business owner, offering a 401(k) plan to your employees is important to attracting and retaining top talent.