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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

Latest—

Small Businesses Planning Dream Vacations

Travel agencies are still going strong as consumers navigate uncertainties, seek expert advice, and crave novelty.

The Profitability of Play: How Fun and Games for Adults Are Driving Growth for Brands

Businesses ranging from entertainment and hospitality to toys are leveraging the spending power of this key consumer group.

How Camera Reseller KEH Is Thriving in the New Age of Re-commerce

KEH Camera has evolved over the decades from print catalogs to e-commerce and is poised to leverage key trends for future growth.

Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers

VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”

How to Set Up a Drip Email Campaign

A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.

Elements of a Great Small Business Newsletter

A newsletter is an easy way to stay in touch with customers and continuously engage subscribers with your company news.

Finding Growth in B2B Channels

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.

Hiring vs. Recruiting: What’s the Difference?

Recruiting and hiring are two distinct processes, but they’re both important for finding and onboarding new talent for your business.

How to Create Long-Term vs. Short-Term Goals

Knowing how to set goals is vital to your success. These tips will help you set small, attainable tasks while working towards your greater vision.