WATCH THE REPLAY:2025 Customer Trends Every Small Business Should Know

Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

Latest—

How to Establish a 401(k) Company Match Plan

Matching 401(k) contributions can motivate your workforce and attract new talent. Explore 401(k) employer match rules, costs, and tips for designing a simple but effective plan.

How Pharmacist-Founded Auro Wellness Reached $4 Million in 4 Years

As beauty consumers increasingly seek out brands backed by licensed medical professionals, the skincare and supplement startup is tapping into the heightened post-pandemic pursuit of holistic health solutions.

Personality Traits Customers Love

As you hire and promote employees, look for these personality traits to infuse your brand with characteristics that customers love.

What Is a Business Valuation, and How Do You Calculate It?

There are multiple ways to determine the economic value of your business, with different calculations that can be used for different purposes.

How to Find a Small Business Attorney

Here’s how to find a small business attorney for your business, what small business attorneys do, and considerations before you hire.

How to Start a Contracting Business

Construction contracting businesses often have higher barriers to overcome when starting out. From licensing requirements to marketing strategies, here are some tips to help you get started.

How to Create a Financial Projection in Excel

Learn how Microsoft Excel makes it easier to forecast your sales and revenue.

How to Calculate Cost of Equity

When investing in a business project or opportunity, you need to see a return worth the risk. Learn how the cost of equity influences your decision.

How to Write an Investor Agreement

Are you in need of working capital? Taking on investors can solve cash flow issues and free up resources.

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.