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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

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Employee Benefits Guide for Small Business

Companies today offer a variety of benefits, including some no-cost and innovative options, making this a great time to consider what you can offer to attract and keep skilled talent.

How to Fire an Employee

Terminating an employee is difficult no matter what the circumstances, but it's important to follow the proper legal steps.

Business Elevator Pitch: How to Perfect Your Pitch and Engage Your Audience

Communications expert and speaking coach Neil Gordon offers his top tips on how to make elevator pitches less transactional and more engaging.

Measure Your Digital Marketing Success With These Metrics

Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.

Ritual Taps Into the Health of Multi-Generational Customers

The DTC brand founder and CEO Katarina Schneider on leveraging consumer education and technology to scale the millennial-geared supplement brand.

Financing Strategies for Every Stage of Business Growth

Bootstrapping, seed funding, equity crowdfunding, Series A: You may recognize these terms as different financing options, but how do you know which are available to your business venture?  

Best Apps to Improve Employee Communications

Are you looking for a better way to communicate with your employees? This article will outline five apps that can improve employee communications.

How to Afford Employee Benefits

Offering employee benefits is a necessity for most business owners, but they can be a hefty financial burden. Here’s how to afford basic benefits.

Business Plan Software Buying Guide

When creating a business plan, choosing the right software can simplify the process. Here are some important features to look for in your business plan software.

Unexpected Retirement Challenges for Small Business Owners

For small business owners, preparing for retirement presents some unique challenges. Here are a few common ones — and how to overcome them.