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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

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What to Consider When Starting a Nonprofit

Starting a new nonprofit? Here's what you should consider, including your mission, proposed budget, and how to plan fundraising.

How to Discuss Poor Performance at Work

Addressing an employee’s poor performance can feel uncomfortable. Here are some tips for discussing poor performance with employees.

How to Choose the Best CRM Software

Find the right customer relationship management solution for your small business with this step-by-step guide to comparing the best CRMs, in-demand features, and pricing.

How to Perform a SWOT Analysis for Your Business

A SWOT analysis can show you what’s going well in your business and help identify potential problems.

How to Write a Great Speech

These seven steps will help you write a memorable and effective speech.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.

Best HRIS for Small Business: Compare Top HR Software

Explore top-rated tools, expert buying advice, and tips for choosing the best HR management systems for small businesses.

3 Types of Firewalls for Small Businesses

A firewall monitors your network’s incoming and outgoing traffic for potential threats. Learn more about how firewalls work and why your small business needs one.

How to Write a Business Plan

As a startup, you'll need to know how to write a business plan to attract investors. Here’s how to do it, with templates and examples to help you get started.

Home Fragrance Entrepreneur on Mastering ‘Masstige’ Consumer Experiences

Harry Slatkin shares how he’s built a business based on the ethos that “everybody should be treated as a luxury customer.”